When Stephen’s mother asked him to frame a photo of her grandson playing in the pumpkin patch (she had seen on it Instagram). Squareframe founder Stephen Smith, quickly realized there was no easy, or affordable way to do it. It was either choose between the high prices of existing apps, or deal with the hassle of DIY.
That was the point where Stephen decided to reverse engineer the framing process, and see if it could be done for $25 on a business scale. After a few months of research, modeling, and talking to eventual framing partners, Stephen then realized that yes, it could be done for an affordable price point, and make professional framing more accessible to everyone. That is how Squareframe was born.